2003 MARCH 19 #078
from the album liner notes:
There's one airline advertising campaign that's more than an airline campaign. Because it sells more than an airline. It sells travel, like travel has never been sold before.
A campaign to make people get up and go somewhere. Go anywhere. Go today. Go tomorrow. Go in 24 hours or less.
A campaign that knows everyone dreams of traveling. Except too many too often postpone the dream - to settle instead for trading in last year's car for next year's model. Or painting the house. Or driving down to the shore to visit grandmother. The trick is to get them to cash in on those dreams - this year. And to visit their Travel Agent - you. Like today.
When the 747 takes off, there's going to be a lot more room up on Cloud Nine. A lot more seats to fill. A lot more people to sell. That's why we designed our advertising to get them into your office. That's why our advertising is your advertising as well.
And that's why the campaign is our biggest yet. Selling travel on national television and local radio. Selling to to magazines and newspapers. Selling it underground in the subways and above the ground on billboards. Selling it with promotions. With tours. With the world's biggest campaign selling overseas travel.
The "Go" commercials are just as you hear them on television and radio. With brief excerpts from the Japanese, Spanish, French and Portuguese versions. Listen and see if it doesn't make you want to take off too.
- Contributed by Otis Fodder
TT-4:17 / 4.9MB / 160kbps 44.1khz
from the LP, "The Name Of The Game Is Go"
(Pan Am Records)
