William Wegman b. 1955
Deodorant (1972)
An artist who shares his beliefs on technology through his artwork is William Wegman. As a photographer and artist, he produces a number of videos that criticize some of the central features of media and technology. For example, in "Deodorant," William Wegman attempts to create a parody of a common deodorant advertisement that often attracts its consumers. In the video, the character applies spray to his armpits, until it foams up and looks disgusting. The point of this video is to undermine such advertisements, and to prove how ridiculous and unrealistic they look on TV.
(Source: http://anamsh13.blogspot.com/2010/10/technology-society.html)

Contributed by Chris Yewell.