Simon Denny b. 1982
Corporate Video Decisions Archive Interface Design (2011)
In the video “Corporate Video Decisions Archive Interface Design” (2011), played onto a Samsung LN46C750 46-inch monitor at the entrance of the gallery, one recession is literally dragged and dropped into the other. Produced with the help of a corporate DVD designer, the video is based on Cover Flow, an animated, three-dimensional graphical user interface integrated within iTunes and other Apple Inc. products for visually flipping through content. Loaded with a digital archive of the magazine Corporate Video Decisions, Denny’s video endlessly cycles through issues of the publication as one would through a collection of mp3s. Like a rare album downloaded from an obscure blog, the colorful 1980s graphic design and zany creative photography of the cover pages were imported into a familiar interface – not just that of Cover Flow, but of Denny’s work, in which the creative subjectivity of the artist virtuosically hearkens back to the artist’s role as a consumer free from the needs of production.