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JUST
R ECE
I V ED
T H I S ____________________
O F I PU.SRV.UALBERTA.CA;TEL/FAX:780-438
M I G H OLYNGUERTIN,DEPARTMENTOFENGLISH,UN
- - I T _______________________________CAR
M E O TTRACE:HTTP://TRACE.NTU.AC.UK/TRAC
T B E IVERSITYOFALBERTAE-MAIL:CGUERTIN@G
E S T T A/~CGUERTIN/GUERTIN.HTMASSEMBLAGE,
O S O THEONLINEWOMEN'SHYPERTEXTGALLERY,A
N T E R -3125WEBSITE:HTTP://WWW.UALBERTA.C
F Y O ED/GUERTIN/ASSEMBLAGE.HTM .... PbN
E E R S ger<beniger@rcf-fs.usc.edu>>to:carolynguertin<cguert
U . C H >date:wed,31may200022:06:09-0700(pdt)>from:jamesbeni
, C A R in@gpu.srv.ualberta.ca>>subject:triumphofcontent--ne
O L Y N winternetlist>mime-version:1.0>status:
>>andsoweinviteyoutojoinus,at>>triumph-of-cont
lcontent.>--jamesbeniger>>--------------------
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-constitutesarevolutionary>ANDPROFOUNDCHANGEIN
in:contentprovider,content>INDUSTRY,ANDCONTENT
hecultureofglobalizationas>REPRESENTEDONTHEWEB
--------->announcing...>>tRIUMPHOFCONTENT--NEW
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rs>cartoonistsmarketerstoyDESIGNERS>COMPOSERSM
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creativeexpression--isreflECTEDINEVENTHERECENT
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re>admiredinamericancollegEANIMECIRCLESNOLESST
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---------------->>>*******>
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---- > Announcing... > > TRIUMPH OF CONTENT -- NEW INTERNET MAIL L
triumph of content--a triumph of text and graphics, speech and music, >
art and photography, video and games, but all of these as if now but a >
That this profound change reflects a vast array of other societal > chan
tes > and influences not only national but increasingly global. While B
eanie > Babies are popular in Japan as well as in America, for example,
"Beauty and the Beast" are > appreciated by children throughou
t the world, Japanese animation like > Hayao Miyazaki's "Kiki's Del
able to walk. > > Soon everyone now suddenly in the content business-
..... editors ................ poets > advertising executives . fashion
-from the creative > arts to marketing, academia to mass media, print to
>-----------------------------------------------------------------------
------------------------------------------------------------ > > The
designers ...... producers > agents ................. filmmakers .......
...... publicists > animators .............. graphic designers ...... pu
broadcasters ........... journalists ............ theme park designers >
cartoonists ............ marketers .............. toy designers > compos
ers .............. market researchers ..... tv & cable executives >
copywriters ............ musicians .............. video game designers >
ists ............. photographers .......... writers > > who choose to
f Southern California > Los Angeles, California > >---------------
Because of the potential of the Internet and Web to absorb virtually all
e expression--is reflected in even the recent and entirely new > uses of
Web--will be > struggling to understand these various and profound chang
> represented on the Web. Mass-marketed content today also reflects tas
torm. While > Disney blockbusters like "The Lion King" and
c and Cultural Sector of Global Society > > To join, contact: beniger
> forms of creative content through digitization, it is impossible to
> dominance of the music industry by the major record labels. > >
industry, and content hole (the last-mentioned recently found in a major
> Website). Napster and other new online technologies for distributing
> music via the Web, as just one example, have already threatened the
blishers > architects ............. illustrators ........... social scie
> consider content's triumph apart from the culture of globalization as
single generalized entity called "content"--constitutes a revolut
the word "content" itself, as in: content provider, content >
ivery Service" and "Princess Mononoke" are > admired in A
merican college anime circles no less than by American > toddlers barely
es wrought by > the sudden and simultaneous triumph and globalization of
@rcf.usc.edu > > Annenberg School for Communication > University o
rtant > commercial sector) of global society, especially as global socie
ges--not the least being the increasing commodification of all > creativ
content. > > And so we invite you to join us, at > > Triumph-of
ionary > and profound change in the world's economy. This change has al
so produced > a new economic and cultural sector (if not the *most* impo
ty is > increasingly found on the Internet and World Wide Web. > >
make an early start on attempting to understand the triumph > of content
ntists > artists ................ industrial designers ... students >
-Content-L@usc.edu > > along with other > > academics .........
critics ................ performing artists ..... Web designers > dramat
--as both a new economic and cultural sector, and also as a > central fo
IST > > Triumph-of-Content-L@usc.edu > > Content as New Economi
Pokemon, > a Japanese creation, continues to take American children by s
rce toward an increasingly global society.
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